About:

I'm a creative leader with a strategic mind, a collaborative spirit, and a continual curiosity for culture and storytelling.

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I believe creativity should be culture-first and community-driven. I’m passionate about crafting stories that resonate within the communities that inspired them in the first place.

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Over the years, I’ve contributed to and shaped creative teams across a range of disciplines. One thing has always remained true: the best work happens when diverse perspectives come together and there's space to create chaos before finding clarity. 

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Before moving to New York City, I was Head of Creative Solutions at Bolster Group in Australia, where I oversaw the creative team and helped define the agency’s overall vision. At Bolster Group, our work was fan-led and content-first, with a deep connection to entertainment. This perspective continues to influence how I think and create.​​​