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Grey Goose | Le Martini Bar
Grey Goose Presents: Le Martini Bar
Launch Campaign & Event
Creative Lead
2025
900K Video Views
56 Press Features (Social, Digital, Print)
8K Visitors to Le Martini pop up
About The Project:
To build local fame and elevate brand desire for Grey Goose in the Australian market, I led the creative vision and rollout of Le Martini Bar: a premium brand destination and immersive experience that brought the spirit of “Vive Le Vodka” to life. Our objective was to establish a high-end, culturally resonant space that not only celebrated the Grey Goose brand but also engaged a new generation of luxury lifestyle consumers through content, community, and experiential marketing.
The campaign launched with a VIP event at the venue featuring an enviable guest list of cultural tastemakers, creators, and media. We built a full social and digital footprint around the bar, positioning it as both a public venue and a content engine. Over its three-month lifespan, Le Martini Bar became a hub for ongoing creator collaborations, cocktail showcases, and branded shoots. This extended its impact well beyond the physical space and into “Vive Le Vodka” culture.
