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Lipton Iced Tea | Laneway Island
Lipton's Laneway Island
Content Campaign
Creative Lead
2025
75K Organic Views
2K Engagements
240 Social Saves
About The Project:
Lipton Iced Tea set out to deepen its connection with Gen Z audiences in the Australian market by inserting itself into the conversations that truly matter to them. Leaning into this insight, Bolster created 'Lipton Island', Australia’s first speed-dating show at a music festival, inspired by the tropes of widely watched reality TV.
I led the end-to-end creative for Laneway Island, a content series produced live at one of Australia’s most iconic youth festivals: Laneway Festival. Hosted by beloved media personality Flex Mami (180K), the series invited festivalgoers to join us for a speed date en route to meeting their mates. The content tapped into Gen Z’s lens on modern dating; blending tongue-in-cheek love advice with the raw, unfiltered energy of festival culture. All served with a Lipton Iced Tea in hand, it offered a bold and culturally relevant way for the brand to drive engagement and build genuine affinity with young audiences.
This content series has sparked ongoing possibilities throughout Lipton's partnership calendar to deepen their connections in the local market.
