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Sony Music | Amy Shark
Amy Shark's Music Video for "Can I Shower at Yours"
Creative Strategy
2024
400K Music Video Views
340K Supporting Content Views
6.8M Song Streams
About The Project:
To support the release of Amy Shark’s single Can I Shower At Yours, Bolster partnered with Sony Music to develop a Gen Z–focused campaign ecosystem designed to connect Amy with younger audiences through culturally relevant, socially native storytelling. Our objective was to elevate the track’s visibility and spark organic discovery by aligning music marketing with the creator economy and mobile-first content behaviors.
I led the creative strategy, identifying the opportunity to embed high-profile youth creators within the campaign to amplify reach and increase talkability. This insight shaped the decision to cast popular creators in the official music video including Froomes (74.2K) and Harry Holland (65K) . We positioned them not just as promotional partners, but as part of the narrative itself. To extend impact, we launched a broader creator campaign around the release, designed to spark engagement across TikTok, Instagram, and YouTube Shorts.
The music video was shot entirely on the Google Pixel 7 Pro, doubling as a branded integration with Google. This demonstrated the creative possibilities of smartphone filmmaking and reinforced the role of mobile content in music discovery.
